The short answer
Metricool is strong on analytics but its paid plans are a subscription priced by how many brands you manage, X publishing is a paid add-on, and its AI is limited to text on a monthly allowance. BrainPost has no subscription and no per-brand fee, includes X, and generates captions, images and videos with AI.
Side by side
| BrainPost | Metricool | |
|---|---|---|
| What you pay for | Only the credits you use. No per-channel or per-brand fee. | A subscription priced by number of brands |
| Free way to start | 100 free credits when you sign up | Free plan: 1 brand, 20 scheduled posts a month |
| Subscription required | No | Yes, monthly or annual, for paid plans |
| AI captions | Yes | Limited monthly allowance |
| AI images | Yes | No |
| AI video | Yes | No |
| Publishes to | Instagram, Facebook, LinkedIn, TikTok, X and YouTube | 10 networks; X is a paid add-on |
| Multiple brands | As many companies as you manage | Price rises with the number of brands |
| Approval workflow | Built in | Advanced plan and above |
| Analytics | Insights across every channel | Yes, in depth, with competitor tracking |
Metricool details are taken from Metricool's own website and were last checked on 3 October 2026. Plans change, so check their pricing page before you decide. Metricool is a trademark of its owner; BrainPost is not affiliated with it.
Why people choose BrainPost over Metricool
No per-brand tax
Win another client and your tool bill doesn't jump. Add as many companies as you manage.
AI that creates, not just writes
Generate images and videos for each brand, not only the caption.
X included
Publish to X with no add-on.
When Metricool is the better fit
- Competitor benchmarking and long analytics history matter more to you than content creation.
- You need Twitch, Pinterest or Google Business Profile.
Questions about switching from Metricool
Metricool is a subscription priced by the number of brands you manage. BrainPost has no subscription: you start with 100 free credits and after that pay only for the credits you use, whether you manage one brand or many.