The short answer
Hootsuite is an enterprise-grade platform with no free plan; it is a subscription priced per user, and approvals come only on its higher plans. BrainPost is free to start with 100 credits, has no subscription, and includes AI captions, images and video plus a built-in approval workflow.
Side by side
| BrainPost | Hootsuite | |
|---|---|---|
| What you pay for | Only the credits you use. No per-channel or per-brand fee. | A subscription per user |
| Free way to start | 100 free credits when you sign up | No free plan; a 14-day trial |
| Subscription required | No | Yes, monthly or annual |
| AI captions | Yes | Yes |
| AI images | Yes | Yes, on Standard and above |
| AI video | Yes | Not listed |
| Publishes to | Instagram, Facebook, LinkedIn, TikTok, X and YouTube | 9+ networks, including Threads, Pinterest and Bluesky |
| Multiple brands | As many companies as you manage | Yes, within a paid plan |
| Approval workflow | Built in | Advanced plan and above |
| Analytics | Insights across every channel | Yes, in depth, with custom reports and social listening |
Hootsuite details are taken from Hootsuite's own website and were last checked on 3 October 2026. Plans change, so check their pricing page before you decide. Hootsuite is a trademark of its owner; BrainPost is not affiliated with it.
Why people choose BrainPost over Hootsuite
Start free, today
Sign up, get 100 free credits and publish right away. No trial clock running out.
Pay for posts, not seats
No per-user subscription. You pay only for the credits you use.
AI that makes the visuals
Generate on-brand captions, images and videos in one place.
When Hootsuite is the better fit
- You need social listening, a unified inbox or enterprise reporting with ROI attribution.
- You are a large organisation that needs Hootsuite's governance and compliance features.
Questions about switching from Hootsuite
Hootsuite is a subscription priced per user. BrainPost has no subscription: you start with 100 free credits and after that pay only for the credits you use, whether you manage one brand or many.