The short answer
Buffer is a simple scheduler with a free plan, but paid plans are a subscription priced per connected channel, so the bill grows with every account you add. BrainPost has no subscription: you start with 100 free credits and pay only for the credits you use. It also generates images and videos with AI, which Buffer does not.
Side by side
| BrainPost | Buffer | |
|---|---|---|
| What you pay for | Only the credits you use. No per-channel or per-brand fee. | A subscription per connected channel |
| Free way to start | 100 free credits when you sign up | Free plan: 3 channels, 10 scheduled posts per channel |
| Subscription required | No | Yes, monthly or annual, for paid plans |
| AI captions | Yes | Yes |
| AI images | Yes | No |
| AI video | Yes | No |
| Publishes to | Instagram, Facebook, LinkedIn, TikTok, X and YouTube | 12 networks, including Threads, Pinterest and Bluesky |
| Multiple brands | As many companies as you manage | Each brand's channels add to the per-channel price |
| Approval workflow | Built in | Team plan only |
| Analytics | Insights across every channel | Yes; branded reports on the Team plan |
Buffer details are taken from Buffer's own website and were last checked on 3 October 2026. Plans change, so check their pricing page before you decide. Buffer is a trademark of its owner; BrainPost is not affiliated with it.
Why people choose BrainPost over Buffer
No per-channel bill
Connect every channel for every brand. You pay for the posts and AI you actually use, not for accounts sitting idle.
AI that makes the visuals too
Write captions, then generate on-brand images and videos in the same place.
Approvals built in
Send drafts to clients and teammates for sign-off before anything goes live.
When Buffer is the better fit
- You publish to networks BrainPost doesn't cover yet, such as Threads, Pinterest, Bluesky or Mastodon.
- You post to three channels or fewer and Buffer's free plan already covers you.
Questions about switching from Buffer
Buffer is a subscription priced per connected channel. BrainPost has no subscription: you start with 100 free credits and after that pay only for the credits you use, whether you manage one brand or many.